ISSN 0798 1015

Vol. 41 (Issue 50) Year 2020. Art. 10

Received: 22/09/2020 • Approved: 30/10/2020 • Published 30/12/2020

Medical tourism as a way to strengthen the Health Sector and its implications in the Regional Economy, Case Study: City of Bucaramanga and its Metropolitan Área, Colombia

El turismo médico como medio de fortalecelicimiento para el Sector Salud y sus implicaciones en la Economía Regional, Caso de Estudio: Ciudad de Bucaramanga y su Área Metropolitana, Colombia

MARIÑO, Juan P. 1
PINOCHET, Giselle 2
FLORES, Silvestre 3

Abstract
The work compiles the findings of an investigation focused on the structure of the medical tourism value chain in Bucaramanga-Colombia, characterizing the relationships between the actors that make it up and explaining the dynamics of the health cluster in Santander. It is a cross-sectional study with explanatory scope within the qualitative paradigm, which raises the need to integrate tourism with the health cluster as a mechanism to position this destination internationally, improving the economy of the region.
key words: medical tourism, value chain, health cluster.

Resumen
El trabajo recopila los hallazgos de una investigación centrada en la estructura de la cadena de valor del turismo médico en Bucaramanga-Colombia, caracterizando las relaciones entre los actores que la integran y explicando la dinámica del clúster de salud en Santander. Se trata de un estudio transversal  con alcance explicativo  dentro del paradigma cualitativo, que plantea la necesidad de integrar el turismo con el clúster de salud como mecanismo para posicionar internacionalmente este destino, mejorando la economía de la región.
Palabras clave: turismo médico, cadena de valor, clúster de salud.

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1. Research professor at the Faculty of Economic and Administrative Sciences of the Antonio Nariño University, member of the research group Innovation, Competitiveness and Productivity of Organizations, recognized and categorized by Colciencias. Email jupamarino@uan.edu.co

2. Research professor at the Faculty of Economic and Administrative Sciences of the Antonio Nariño University, leader of the research group Innovation, Competitiveness and Productivity of Organizations, recognized and categorized by Colciencias. Email gpinochet@uan.edu.co

3. Research Professor. PhD in Tourism Management. Autonomous University of Occident. Email: silvestre.flores@uadeo.mx