Vol. 41 (Issue 36) Year 2020. Art. 19
Received: 21/04/2020 • Approved: 12/08/2020 • Published 24/09/2020
ORCASITAS, Nidia M. 1
MARTELO, Raúl J. 2
FRANCO, David A. 3
Abstract
The objective was to evaluate corporate social responsibility in the hotel companies of the municipality of Riohacha - Colombia, to highlight its with respect to the dimensions, organizational values, programs, and benefits offered by the hotel industry, where the applied methodology was quantitative with design descriptive cross-sectional non-experimental. The results reflected that the adequate implementation of corporate social responsibility improves the environmental, labor and social conditions of the hotel industry.
key words: hotel administration, tourism, human resources
Resumen
El objetivo fue evaluar la responsabilidad social empresarial en las empresas hoteleras del municipio de Riohacha - Colombia, para resaltar su importancia respecto a las dimensiones, valores organizacionales, programas y beneficios ofrecidos por la industria hotelera, donde la metodología aplicada fue de tipo cuantitativa con diseño no experimental transeccional descriptiva. Los resultados reflejaron que la adecuada implementación de la responsabilidad social empresarial mejora las condiciones ambientales, laborales y sociales de la industria hotelera.
Palabras clave: administración hotelera, turismo, recursos humanos
1. Business administrator. University of La Guajira. nidiaorcasitas@gmail.com
2. Professor. Faculty of Engineering. University of Cartagena. rmartelog1@unicartagena.edu.co
3. Professor. Faculty of Engineering. University of Cartagena. dfrancob@unicartagena.edu.co
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