ISSN 0798 1015
ISSN 0798 1015
Vol. 41 (Issue 29) Year 2020. Art. 18
Received: 01/06/2020 • Approved: 11/07/2020 • Published 06/08/2020
LOZHKINA, Svetlana L.1
ZELENKINA, Elena V.2
GORBATKOVA, Galina A.3
KULIKOVA, Galina A. 4
LOZHKIN, Vladislav A. 5
Abstract
The article identifies promising approaches to assessing the information technology needs of enterprise management in ICT using the cost-benefit method. To identify the investment potential of the technologies being introduced, the main factors are identified (using strategic analysis methods: SWOT analysis, PEST analysis) that determine the potential for ICT development, which are designed to satisfy current and future information and technological needs of enterprise management. Based on empirical data obtained from an anonymous survey of representatives of the business community, the article determines the degree of effectiveness of ICT implementation at enterprises in a particular region, taking into account the factor “business conditions”.
Key words: ICT, investment potential, factor “business conditions”, strategic analysis
Resumen
El artículo identifica enfoques prometedores para evaluar las necesidades de tecnología de la información de la gestión empresarial en las TIC utilizando el método de costo-beneficio. Para identificar el potencial de inversión de las tecnologías que se están introduciendo, se identifican los factores principales (utilizando métodos de análisis estratégico: análisis DAFO, análisis PEST) que determinan el potencial para el desarrollo de las TIC, que están diseñados para satisfacer la información actual y futura y las necesidades tecnológicas de la gestión empresarial. Basado en datos empíricos obtenidos de una encuesta anónima de representantes de la comunidad empresarial, el artículo determina el grado de efectividad de la implementación de las TIC en las empresas de una región en particular, teniendo en cuenta el factor "condiciones comerciales".
Palabras clave: TIC, potencial de inversión, factor "condiciones comerciales", análisis estratégico
1. Professor of the Department of Economics and Finance, Moscow International University, Moscow, Russian Federation, Contact e-mail: nastyaalex2310@gmail.com, sll04@mail.ru
2. Associate Professor of the Department of Economics and Finance, Moscow International University, Moscow, Russian Federation
3. Dean of the Faculty of Economics and Finance, Russian Academy of National Economy and Public Administration (Bryansk branch), Bryansk, Russian Federation
4. Associate Professor of the Department of Economics and Management, Bryansk Institute of Management and Business), Bryansk, Russian Federation
5. Senior Lecturer, Department of Criminal Procedure Law and Criminalistics, Bryansk State University Named after Academician I.G. Petrovsky, Bryansk, Russian Federation
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