ISSN 0798 1015

Vol. 41 (Issue 29) Year 2020. Art. 14

Received: 25/05/2020 • Approved: 11/07/2020 • Published 06/08/2020

Analysis of competitiveness in SMEs in the restaurant subsector in the city of Cúcuta, Colombia

Análisis de competitividad en las Pymes del subsector restaurantes de la ciudad de Cúcuta, Colombia

CASADIEGO-DUQUE, Yair R. 1
RUEDA-VERA, Gerson2
AVENDAÑO-CASTRO, William R. 3

Abstract
The competitiveness of SMEs in the restaurant subsector of the city of Cúcuta (Colombia) is analyzed. The research has a quantitative approach and a non-experimental-transectional design. Twenty-five restaurants participated and a validated questionnaire was used. The findings show that the SMEs in the restaurant subsector are competitive at the regional level, although they need to improve in the control of process management and improvement plans. The sub-sector must remain within a conservative strategy with some modifications.
key words: SMEs, restaurants, competitiveness, tertiary sector, strategy.

Resumen
Se analiza la competitividad de las Pymes del subsector restaurantes de la ciudad de Cúcuta (Colombia). La investigación tiene un enfoque cuantitativo y un diseño no experimental-transeccional. Participaron 25 restaurantes y se utilizó un cuestionario validado. Los hallazgos muestran que las Pymes del subsector restaurantes son competitivas a nivel regional, aunque debe mejorar en el control de la gestión de procesos y planes de mejoramiento. El subsector debe permanecer dentro de una estrategia conservadora con algunas modificaciones.
Palabras clave: Pymes, restaurantes, competitividad, sector terciario, estrategia.

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1. PhD (c) in Education, Master in Global Planning. Research Professor, Francisco de Paula Santander University (Cúcuta, Colombia). ORCID: https://orcid.org/0000-0003-3649-8042. email address: yaircasadiego@ufps.edu.co

2. PhD (c) in Education, Master in Pedagogical Practice. Research Professor, Francisco de Paula Santander University (Cúcuta, Colombia)). ORCID: https://orcid.org/0000-0001-9032-7100. email address: gersonruedavera@ufps.edu.co

3. PhD in Social and Humans Sciences, Master in Education, Master in International Trade, Master in Administration. Research Professor, Francisco de Paula Santander University (Cúcuta, Colombia). ORCID: https://orcid.org/0000-0002-7510-8222. email address: williamavendano@ufps.edu.co